I had the idea to create a clothing brand in late 2020. And as always, in the beginning, the idea, the vision, is blurry at best. I didn’t even know what the name was going to be or how I was going to create the product. I think most ideas start out this way... It’s like a seed that’s just been planted, and just like a seed it needs to be nourished. So I watered that idea over and over again.

Months went by... and one day I had an epiphany of sorts. I was in a rut in my life. I had been doing the same things, taking the same actions, driving the same roads and I realized, I needed to change. So, I thought about that idea. Changing. Change is powerful, especially when it comes from within. And then it came to me Be Change. Meaning don’t wait for change to come. Be it. Be the force of change that you seek. And as one of my favorite speakers Jim Rohn used to say, “The only way your life can change, is if you change.” I made a commitment that day, that I’d rather take the doubt filled path of change rather than comfort. It’s hard to change, when you’re comfortable with the way things are. However, I knew that if I did not constantly take a leap of faith into the unknown, I will forever lead a half lived life. And that is a price I’m not willing to pay. The price of regret. 

Soon that seed began to grow, it started to dig its roots into the ground. I opened up Photoshop sometime in October of 2021 and I started to search for fonts. I scrolled through hundreds of fonts before I landed on the font you see today. I adjusted the kerning and played with the design ceaselessly. 

There were many times throughout this journey that I doubted myself. I’ve never done anything like this. But I always reminded myself of this quote “What you're seek is seeking you” -Rumi. That it is my responsibility to bring this vision to life, to seek the deeper parts of my mind. To become all that I can possibly be. And soon enough, the seed started to sprout. 

In the summer of 2022, it felt as if I was taken by some higher power. I spent hours designing and creating mock-ups for shirts and hoodies. But it never felt like work, there was a spell on me, and creativity expressed as art was the result. And as I quoted before “what you seek is seeking you.” The more energy I put toward making my dream a reality, the more realistic the dream became. Soon enough I formed an LLC, found vendors to work with, made the website, failed a ton, and learned a lot (all in the span of 2 months). No one could of told me, how it was all going to happen. That is the beauty of taking a chance on yourself. You get to experience the full of life, the ups, the downs, and everything in between. It’s the journey that’s most fulfilling not the destination. And here I am writing this, thinking back and realizing how much I’ve changed because I decided to go after my dream and it all started with a seed.

Be Change

- Shyam Ronvelia