Some things only get better with time. And this beanie is one of them. Made from 50% premium wool, this ribbed-knit beanie is built for warmth, durability, and effortless style. Designed with a snug, rolled fit, it’s inspired by the classic workwear of fishermen, woodworkers, and those who create with their hands. It’s not just an accessory—it’s a daily essential for those who carve their own path.

For this shoot, I didn't look far from home to find a model. Instead, the perfect model found me. My 83-year-old neighbor, Mike, generously offered up his garage as a backdrop. But as I set up, I realized—he could be the perfect model, his story, and his craft were the real essence of Be Change. So I handed him the beanie.

Mike, with years of woodworking behind him, stood in the golden morning light, surrounded by the tools of his trade—chisels, clamps, well-worn workbenches. The deep blue of the beanie, with his well-worn flannel, felt like it belonged there, just as much as the wood grain and sawdust. 

Thanks again Mike for the amazing stories and for letting me capture some special images. Hope you enjoy the beanie for years to come.